It’s always great when a company is willing to talk publicly about your products and services, even when the public statement incorporates a bad pun. In this case, Alphameric Solutions Ltd., the leading technology provider to the bookmaking marketplace in the UK and Ireland, wasn’t holding their cards close to their chest when they decided to collaborate with us on a press release. Alphameric selected the Progress® Sonic® ESB to revolutionize the way they handle content and messages across their network because they couldn’t roll the dice with unreliable infrastructure. Sonic’s continuous availability architecture made this a sure bet.
With new virtual games such as poker and fantasy football being released every day, Alphameric was struggling to manually keep all the feeds and databases up to date. The new SOA-based approach makes accomplishing those tasks a lead pipe lock. Alphameric can now change data more quickly, easily bring new feeds online, without gambling with the accuracy through automation.
Using Progress, Alphameric is achieving operational responsiveness, increasing revenue and improving customer service to finish in the money. You can’t beat that. I’d add that this decision puts them clearly ahead of the game, but Matt Smith, our Senior Enterprise Architect quoted in the press release, beat me to the finish on that one.
OK, I think I got that out of my system now. Sorry about that...