The news is out: Google Analytics 4 is the new solution replacing Google Universal Analytics.
Starting July 1, 2023, standard Universal Analytics properties will cease processing new data, although existing data will remain accessible for at least six months. However, in today's data-driven world, every organization relies on processing and analyzing new data. Thus, it is imperative for businesses to swiftly transition to Google Analytics 4 so as to not lose out on any critical capabilities.
Google Analytics 4 introduces a range of new and enhanced features, including:
- Comprehensive data collection for both websites and apps, providing a better understanding of the customer journey
- Adoption of event-based data instead of session-based data
- Integration of privacy controls such as cookie-less measurement, behavioral and conversion modeling
- Predictive capabilities that offer guidance without the need for complex models
- Direct integrations with media platforms to drive actions on your website or app
Now, you might be wondering how Progress DataDirect fits into this picture. Well, I'm glad you asked. As the leading provider of data connectivity solutions, we strive to meet market demands and provide organizations with seamless access to essential data. Our Progress DataDirect Google Analytics 4 JDBC and ODBC connectors offer SQL-like format conversion, empowering data integration, transformation, advanced analytics, historical data analysis, custom reporting and visualization. These capabilities unlock the full potential of your website and app usage data, enabling data-driven decisions to enhance overall performance.
But that's not all.
Here are additional and expanded reasons (from those mentioned above) as to why you should consider Progress DataDirect for Google Analytics 4.
Real-Time Data Access
One of the standout features of DataDirect Connectivity is its ability to provide real-time access to GA4 data. This capability empowers organizations to make data-driven decisions on the fly, without any delays. By eliminating the need for manual data extraction and enabling real-time access, businesses gain a competitive edge in today's fast-paced market. They can monitor website and app performance, track campaign effectiveness and respond swiftly to market trends.
Ease of Use
The DataDirect Google Analytics 4 JDBC driver allows you to build interactive data reports effortlessly. Our interactive graphical table tool guides you through the process of creating custom views for your analytics data, ensuring only compatible metrics and dimensions are included.
Third-Party Application Integration
DataDirect integrates with Tableau and Qlik. We even provide a TDC file for Tableau with our driver installation.
But don't just take my word for it—experience it for yourself with our evaluation. Should you have any questions, our team will be available to assist you every step of the way.
Todd Wright
Todd Wright leads Global Product Marketing for OpenEdge and DataDirect solutions from Progress. He works closely with the product management and sales organizations to create and promote materials that are relevant and valuable to Progress customers. He is instrumental in developing customer relationships and creating strategic marketing plans that drive awareness, consideration, education and demand for Progress.