Articles by the Author
Countdown to Data Analytics Week
Today’s fast-moving markets demand up-to-the-minute analysis and decision- making from switched-on marketing teams. But too often, marketing and sales operations have to struggle with fragmented silos of data and incomplete, outdated data integration that wasn’t designed for today’s always-on,...
What’s Your Data Ailment?
Do you have anxiety about bringing external data objects into Salesforce.com? Are you suffering from migraines because data is fragmented across many systems with no correlated view in sight? If you do, symptoms might include the inability to provide reports that span the customer engagement, from...
Solving Marketers’ Top Data Challenges
Marketers are often relied upon to provide critical data to the business. But consolidating data from various sources, and then segmenting, targeting, and reporting on that data is challenging, if not impossible. Identifying these challenges and determining an effective strategy to tackle them is key...
The Rise of Employee Self-Service Data – and IT’s New Role, Part II
As mentioned in my first post, we’re exploring the 2 critical things holding businesses back from exploiting the power of big data.
Up first is data management.
Throughout the 80’s up until fairly...
The Top 5 Trends in Marketing Analytics
Having information about a prospect such as their job role, interests, or preferences is imperative to your ability to market and sell to that person. The more you understand, the easier it is to convince a prospect to buy or consume your product or service, ultimately making your business more...
The Rise of Employee Self-Service Data – and IT’s New Role
We’ve all heard it: the era of big data is upon us. Adapt or die.
Never before has data been more important in business. Companies like Amazon, Apple, Facebook, Netflix, Google and others are doing remarkable things with troves of consumer, user and employee information. How do they do it?
The...
Latest Stories in Your Inbox
Subscribe to get all the news, info and tutorials you need to build better business apps and sites