For SaaS Providers, Performance is Nothing Short of Everything

For SaaS providers today, performance is perhaps the most important business metric.

Why? Because it directly impacts both top and bottom lines.

When SaaS performance declines:

• Support costs increase—as technical support is overburdened by incidents
• SLAs are missed—leading to brand damage and, in some cases, penalties
• Operating costs increase—as providers add more infrastructure to compensate
• Customer loyalty and renewals decline—as the app fails to deliver for users

Some SaaS providers now recognize that the data access layer is a critical performance pathway that has the potential to dramatically impact application responsiveness and cost efficiency.

On Thursday, May 17, Progress | DataDirect will host a complementary webinar to discuss why and how performance and dollars are lost to inefficient data access. And how you can do better.

Register now for “SaaS at the Speed of Business: App Performance on Overdrive.”

You’ll learn the “New Rules” for SaaS performance and why “good enough” is no longer good enough, particularly for vendors targeting the Fortune 1000. Here, expectations are for zero-latency responsiveness. SaaS providers with enterprise ambitions must be prepared to deliver!

Database drivers are often dismissed as commodities, mature technologies that are more or less the same. I believe this is superficial view of a technology whose purpose is anything but.

Look around and you’ll see plenty of useful analogies for the database driver.

It’s the narrow pipe in a plumbing system that slows (or, as we’ll discuss, has the potential to accelerate) throughput. It’s the narrow neck of a bottle that constrains the flow of liquid.

My favorite analogy is found in consumer electronics. Your high-fidelity surround sound system performs no better than the cables and connectors that bind its componentry.

Neither does your SaaS app.

Just like upgrading the commodity cables that ship with your surround sound system, you’ll often see dramatic performance improvements in your SaaS app simply by swapping out the drivers.

Let’s take a quick look at the numbers.

On the same hardware, relative to commodity drivers, Progress | DataDirect has measured:

• Nearly 4X the transaction volume
• More than 5X the data throughput
• Twice the processing speed

What does this mean?

It means that the performance potential of your SaaS app is often lost in the data access layer.

It also means that, to achieve application performance, there’s a good chance you’re unnecessarily throwing physical, virtual or cloud infrastructure at the problem.

Register now for “SaaS at the Speed of Business: App Performance on Overdrive” and we’ll show you how to make your SaaS app perform, while saving you real money along the way.

I look forward to seeing you online on Thursday, May 17th!