Lightning Strikes with Fast Data Access at Salesforce's New York World Tour

Real time data integration and connectivity has always been a challenge for businesses, and accessing legacy data from Salesforce and Force.com apps is no different. Salesforce is the application epicenter for CRM programs and sales leads in many companies. Now with the advent of Salesforce1 Lightning Connect enabling businesses to connect legacy business data with Salesforce, Progress DataDirect is offering real-time connectivity in a way that makes the data integration easier than ever.

By leveraging the power of the Salesforce1 Platform, Progress is helping companies transform their back office. We are excited to be a sponsor of the upcoming Salesforce World Tour – New York City. If you’re attending the event next Wednesday, November 19^th at Jacob K. Javits Convention Center stop booth 142 to learn more about our recent partnership with Salesforce! If you still haven’t registered, it’s not too late!

At the conference, we’ll be discussing how Progress DataDirect Cloud leverages the power of the Salesforce1 Platform and uses innovative new technologies to provide high-speed access to External Data Objects like Oracle and Microsoft SQL Server. That means when you’re building applications on the Salesforce1 Platform, it’s easy to access and share data that resides in the cloud, in the enterprise, and even behind a firewall. By using OData (standardized REST APIs) and DataDirect Cloud’s new OData service, External Data Objects can be accessed instantly and easily from your Salesforce and Force.com applications.

As a Salesforce partner, Progress DataDirect Cloud empowers customers to optimize access to back office systems, instantly, and from any application, device, or platform. To learn more about Progress DataDirect’s data access support for Salesforce1 Lightning Connect, be sure to register for the event and stop by booth 142 to see it in action. You won’t want to miss out on this opportunity to provide powerful built-in connectivity that you and your customers need to drive success in the marketplace.

Have questions? Connect with us at @DataDirect_News or find me at @SAsInSumit! You might also be interested in a recap of my session around Lightning Connect from Dreamforce 2014.