Opinions Are Nice, Data Is Better

In order to make informed, fact-based decisions, organizations must have access to quality data—a challenging task without the right tools in place. With DataDirect, important data is readily available, ensuring you can make the best choices for your business.

One of my favorite sayings comes from W. Edwards Deming: “Without data, you’re just another person with an opinion.” And while this quote is a few decades old, it is more relevant now than ever before, with organizations looking to connect to all the available data that drives their analytics and business intelligence programs.

But where there is an opportunity with data, there is also a challenge. That challenge comes from the sheer amount of data hitting organizations today—and from more sources than ever before. Consider this jaw- dropping stat from Statista: “‘The total amount of data created, captured, copied, and consumed globally is forecast to increase rapidly, reaching 64.2 zettabytes in 2020. Over the next five years up to 2025, global data creation is projected to grow to more than 180 zettabytes.”’

To ensure that analytics and BI programs are relevant and successful, organizations need to have access to this data, or risk making decisions based on opinions. Enter DataDirect.

Analytics and BI Vendors Turn to DataDirect—Is CRM Next? It’s Already Here!

It doesn’t come as a surprise that the leading vendors in the analytics and BI space understand the need for readily available data to ensure that their customers are successful. This fact is highlighted by 80% of leading BI vendors partnering with DataDirect.

A standout example of this is a leader in the Analytics space that has partnered with DataDirect for years to gain access to relational databases. Now due to customer demand, the analytics provider required connections to a broader set of sources such as Salesforce.com and Apache Hadoop Hive.

The Connection Needed for Salesforce Data

The DataDirect drivers give the analytics provider the ability to connect any configuration of its analytics platform to Salesforce while delivering the usability and performance levels they require. Whether the instance is on HP Unix, Windows Server or Linux, the Progress DataDirect Salesforce.com driver provides a fast, flexible connection to data in Salesforce.

Other results realized:

• A local data cache that can reuse prior data results, eliminating expensive network calls and data retransmissions. This improved performance by an order of magnitude while ensuring that the user is not exceeding its Salesforce usage quota.
• No need to mirror Salesforce instances to ensure high performance SQL access.
• Wire protocol architecture in Progress DataDirect ODBC driver optimized the rate and efficiency of data transfer, eliminating the need for additional components on the database server.
• Supported multiple simultaneous connections with Salesforce.

Trusted by Software Providers, and Perfect for Your Organizations

What really sets DataDirect apart is that the same data connectivity drivers that are embedded and fundamental to Analytics and BI providers are also being used within top organizations around the world to connect to and access the essential data they need.

With enterprises continuing to shift more data onto the cloud, yet keeping a significant portion on premises, it is critical for organizations to access this data without sacrificing performance or security.

A global HVAC manufacturer encountered this challenge when they wanted to securely consume the legacy ERP data stored in their data warehouse for use in Salesforce. With DataDirect, they exposed their data as OData, enabling them to consume external data objects from Salesforce with ease. Through this process, their sales team gained seamless access to their customers’ accounts.

Do you want to learn more about how DataDirect can benefit your organization? Join us on September 14, 2021 and bring your questions as we show you all the different ways DataDirect can help you access Salesforce data. We look forward to seeing you there! And if you can’t attend live, register anyway and we will send a copy of the recording to you as soon as it is available.

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