Tag: Lead generation
29 Digital Marketing Terms You Need to Know
Which digital marketing terms are "noise" and which ones are legit? Here are 29 digital marketing terms that you should know and implement.
Make a Rockstar Lead Gen Machine with Landing Page Templates
In business-to-business marketing, using an effective demand generation strategy is key to driving a consistent number of qualified leads and generating new revenue. In order to focus your marketing team on making their programs more effective and profitable, they need to be liberated from any technology or operational constraints. The ...
Marketing that Matters: What Demand Gen, PR, Social, Lead Gen and Content Have in Common
I recently had a conversation with a former colleague who I've worked with for years, and she asked me about making transitions in your career and how it relates to what you do now. We had a great conversation, but it's something I had been thinking about on and off ...
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