Last month, I had the pleasure of attending Eclipsecon 2008, Eclipse conference, in Santa Clara, CA. The conference was well attended with 1404 attendees representing 37 countries. There were 10 parallel tracks and with a wide range of sessions from “Getting started” to “How to make money with...
Are toasters and vacuum cleaners ultimate examples of commodities? Of course!, right? Well, think again.
A few months back I read ‘The Myth of Commoditization’ by Michael Schrage, an article in the ‘MIT Sloan Management...
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