Tag: analytics
Software as a Service Poised for Continued Growth
A new study from IBM finds that adopters of software as a service (SaaS) are using it to gain competitive advantage, not simply save money. Combined with company culture urging collaboration, SaaS can be a powerful business tool.
Software as a Service (SaaS) continues to be a compelling...
How to Maximize User Retention for Your Mobile App
User retention has been identified as being the key to lasting success for mobile apps. Retention Science has raised $7M in fresh funding to help major retailers retain customers in the new marketplace driven by e-commerce. These same principles apply to all mobile apps, where competition can be just...
Countdown to Data Analytics Week
Today’s fast-moving markets demand up-to-the-minute analysis and decision- making from switched-on marketing teams. But too often, marketing and sales operations have to struggle with fragmented silos of data and incomplete, outdated data integration that wasn’t designed for today’s always-on,...
The Rise of Employee Self-Service Data – and IT’s New Role, Part II
As mentioned in my first post, we’re exploring the 2 critical things holding businesses back from exploiting the power of big data.
Up first is data management.
Throughout the 80’s up until fairly...
The Top 5 Trends in Marketing Analytics
Having information about a prospect such as their job role, interests, or preferences is imperative to your ability to market and sell to that person. The more you understand, the easier it is to convince a prospect to buy or consume your product or service, ultimately making your business more...
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