Tag: analytics
The Top 5 Trends in Marketing Analytics
Having information about a prospect such as their job role, interests, or preferences is imperative to your ability to market and sell to that person. The more you understand, the easier it is to convince a prospect to buy or consume your product or service, ultimately making your business more...
The Rise of Employee Self-Service Data – and IT’s New Role
We’ve all heard it: the era of big data is upon us. Adapt or die.
Never before has data been more important in business. Companies like Amazon, Apple, Facebook, Netflix, Google and others are doing remarkable things with troves of consumer, user and employee information. How do they do it?
The...
Top 5 Reasons Why You Should Stop Wrangling Data
If you’re in sales or marketing then it’s very likely you have a data wrangling addiction. Don’t deny it, we’ve all been there. You hop between any number of systems in a given day (Salesforce, Eloqua, Oracle, SQL Server, HubSpot, etc.) and the only way to take control of your world is to dump all...
Open up your OpenEdge data
If you’re using Progress OpenEdge, you already know it accelerates time to market for new applications, improves developer productivity and cuts operating costs. But are your applications allowing your customers access to the data they need -...
The Seven Deadly Sins of Data Analysts
With business success increasingly dependent on effective data management, expectations are set pretty high for BI analysts these days. Rising pressures often lead to cutting corners and invalid data. Not good! Especially because some of these offenses can put your organization in deadly peril. Tread...
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