App development competition is fierce, making it more difficult to come out on top. You can give your organization a competitive edge and eliminate your competition by beginning any new development project with a peer review: what are other apps doing well, where are they monetizing effectively, and...
Integrating mobile apps into your corporate culture used to appear progressive; now it's a critical piece of your enterprise foundation and operations. This means that choosing the right app store strategy for your business should add value to your existing IT objectives, while providing a framework...
As offerings at app stores continue to increase, the difficulty in having your app discovered is increasing, too. There are ways to make it easier for would-be users to find you, but do they really make a difference? What are the best ways to stand out in the crowd?