Tag: blogs

In this experimental post, we’ll look into the benefits of running Sitefinity in a Windows Container, as well as its limitations. Read on for a step-by-step guide.

Long gone are the days when prospects interested in your product contacted your sales department to inquire about how your product can do the job for them. Buyers just go online to your website and, lo and behold, bump into a generic one-size-fits-all pompous message. Here’s the challenge – visitors are new and you don’t know anything about them (yet), but you want to target a special segment of business prospects with a unique set of messages, and you want them to ultimately complete the call-to-action that turns them from a visitor to a lead.

When pages get cached all the widgets on them are cached too. The problem here is that this caching can cause user confusion.

Sitefinity 10.2 Drops Support of the Default Backend Theme

Serving content to your audience is hard when you have different groups of people to target. For those cases generic content or long articles targeting everyone are not a good option. The simplest solution is to use personalized articles and pages. In the context of Sitefinity, this is an easy job.

Marketing in the digital realm is about knowing what your potential customers are looking for and anticipating what will appeal to them. That’s why all digital marketing strategies begin with Buyer Personas, those fictional representatives of your ideal customers we all execute so much research to create. And we execute that research because we know the more insight we have into our potential customers, the more effective our marketing strategies will be.

All of Sitefinity’s MVC widgets, packages and functionality are open source and can be found under the codename “Project Feather” or “Feather” framework.

Armed with a succinct mission statement, useful branded merchandise and social media skills, your employees can help promote your brand and improve your public persona.

Three key takeaways to improve your social media strategy that apply to anyone, selling any product, at any level of social media marketing.