Tag: CEM
Defining Customer Experience Management – A Conversation with Susan McNeice, Yankee Group
Even if you have the latest and greatest communications technology at your disposal, if the user experience is poor, all value is lost. It is the provider’s job to ensure that user expectations are met and that network disturbances don’t negatively affect the end user’s experience, which could result...
Can CSP really turn to CEM to help reduce churn?
With the market for cellular customers now saturated across most of the developed world, retaining existing customers has become a major priority for mobile operators. This is because it is demonstrably more cost-effective to retain existing customers than to attempt to win new ones from their...
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