Personalization is an important aspect for delivering the customer experience your target audience demands, and it’s only going to get more important as the bar for customer experiences rises every day. As Forrester Research’s Brendan Witcher mentioned at our webinar last week, nearly nine in 10 digital professionals are making ...
There is never a dull moment in the world of marketing and technology. Today’s best practice can quickly become outdated as new technologies redefine how customers live their daily lives. It wasn’t long ago that simply having a website was a major win. Now, companies are engaging customers across a multiple ...
In today's day and age, everyone everywhere is connected to the Internet. That being said, businesses today must stay at the forefront of all digital design trends to transform how they interact with their customers and provide a unique, yet positive, customer experience. Exceptional web design can make a huge ...