Tag: location-based services
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Failing to seize the opportunity - what bankers have in common with railroad tycoons
Following last week’s CEB TowerGroup, my main observation was that bankers are facing a ‘perfect storm’ that will necessitate a change in approach across the whole industry. Unfortunately it seems that bankers are still denying the circumstances they face, believing that they will survive. Why do... -
From location based to situation based services: What are the key differentiators for the mobile operator?
Location-based services (LBS) have found their way to the heart of the mobile value proposition. According to the analyst firm Forrester, 30 per cent of European online consumers with mobile phones are interested in using...
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