Tag: marketing
What Drives You?
2015 will be the year that PR catches up with marketing metrics, but Todd van Hoosear urges caution.
Blending Work and Life in the World of High Impact Marketing
A high-energy, results-oriented marketing leader, Melissa Puls is the Chief Marketing Officer at Progress, and the third woman
in our series highlighting the Women of Progress. Melissa has nearly 20 years of experience in marketing and business development in the high-technology industry. She...
WEBINAR: The Four Keys to Successful Digital Marketing
Tomorrow I’ll be sharing my very latest thoughts on the evolution of marketing. If you’re free at 10am ET on Wednesday, February 25,...
Speaking Your CEO’s Language
In my last post I began to explore my initial experiences interacting with CEOs. It can be a frustrating experience for marketers, especially young ones, to try and understand the approach their CEOs have to running and marketing the business.
I was a young product marketing manager in my first...
Language Lessons for Marketers
I closed my last post by commenting that smart marketers have to know how to speak “CEO” if they want to succeed. I have two anecdotes I’d like to share about this. My first proper social media CEO presentation was in 2008,...
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