We’ve all heard it: the era of big data is upon us. Adapt or die.
Never before has data been more important in business. Companies like Amazon, Apple, Facebook, Netflix, Google and others are doing remarkable things with troves of consumer, user and employee information. How do they do it?
The...
Coming soon to a computer screen near you: Progress Partner OpenMic! This great new program is a series of live, interactive online video sessions where Progress Partners can learn from - and drive- discussions around topics of interest related to Progress technology and areas of expertise including...
Change is in the air as the walls that so neatly separated paid, earned and owned media are slowly coming down. Is your communications team or agency ready for what’s ahead?
As I mentioned in my last blog post, the framework for all of my contributions here will be the concept of integrated...
The idea was great and the app works well. Now, how do you encourage your target audience to install it? Here are four quick tips for promoting mobile apps through email, search marketing, social networking, and your website.