Tag: measurement
Language Lessons for Marketers
I closed my last post by commenting that smart marketers have to know how to speak “CEO” if they want to succeed. I have two anecdotes I’d like to share about this. My first proper social media CEO presentation was in 2008,...
User Research, the crystal ball for a successful user experience
While design creativity is one of the obvious and well-known essentials for a great user experience, the hidden and most often ignored secret sauce to ensuring a successful and useful experience is User Experience...
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