Tag: PR
How to Successfully Approach a Blogger or a News Site
Influencer marketing: Reaching the media to gain coverage of your products or services can be a significant challenge, but by taking these steps, you can stack the deck in your favor.
Why SEO Should Be Important to Your Marketing
I tend to relate a lot of what I write about marketing on this blog to my own personal experience. One topic I’ve wanted to talk more about is SEO and connecting that to me as a marketer. As marketers we know that SEO is important—as marketing is heading ...
PR in Today’s Digital Age—If it Bleeds it Leads
It is no secret that the world has gone through a cosmic shift in the last decade. The entrance of social media as a medium for news has turned traditional PR on its ear. Today, communications and marketing professionals alike need to know who their audiences are and how to ...
Three PR Tips to Support Your SEO Strategy
With digital completely transforming the customer journey, it’s paramount to establish a holistic, integrated approach in your communications that encompasses all marketing functions. This includes the SEO and PR domains, which to some may seem worlds apart, but have to operate side by side to grow and amplify your company’s ...
Marketing that Matters: What Demand Gen, PR, Social, Lead Gen and Content Have in Common
I recently had a conversation with a former colleague who I've worked with for years, and she asked me about making transitions in your career and how it relates to what you do now. We had a great conversation, but it's something I had been thinking about on and off ...
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