While a good design does make websites and applications more attractive and give them a professional finish, that’s not the only thing it does—not even close!
What makes a site especially usable (or especially difficult to use)? Try using Jakob Nielsen’s 10 Usability Heuristics as a basis for internal review—you might be surprised how much you’re able to improve the product before it’s ever touched by a user!
The consumer market is driving today’s most innovative breakthroughs in user experience and the shift is having a profound effect on the enterprise, radically altering customer and employee expectations. Customers now expect their experiences with technology to mirror their personal lives.
Are...