Tag: validation
Leveraging the Power of Analyst Relations
Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like Gartner, Forrester and IDC hold tremendous power over vendors of IT products and services. They interact with existing and potential ...
The power of proactivity
Earlier this week (last Friday evening to be exact), I took off on a business trip to Australia. I was scheduled to go from Boston to San Francisco, and from there to Sydney. When I arrived at the airport, I checked in, cleared security, and meandered towards my gate.
When I got to...
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