3 Ways to Improve Your Digital Customer Experience with UI/UX

With the right user experience, you can have a stronger brand, happier customers and ultimately more sales. See how UI/UX can help you put your best foot forward.

A digital presence, whether online or an application, is important to any business. Each year businesses are tasked with a new set of goals, with the main objective being to increase revenue. Oftentimes, these goals are being accomplished through an intuitive digital web or mobile application designed to make it easy for your customers, partners, and employees to engage. When it comes to crunching the numbers on the effectiveness of a digital platform, there is arguably nothing more important than making sure your users have an excellent user experience, and that is where having an intuitive UI/UX design comes into play.

A good UI/UX design can help generate new revenue streams, enhance your business’s brand identity, and increase customer engagement. Here are the top three reasons to invest in UI/UX for your organization’s application or website.

1. Generate New Revenue Stream

A user-friendly interface that fulfills a user’s need is more likely to convert into a sale. The ease of use of your business's application or website has a direct impact on sales. A UI/UX designer will ensure that your application or website is easy to use and encompasses intuitive navigation, useful onboarding, and UX design patterns that require no ramp-up time. By ensuring that your application or website confirms to generally accepted rules of usability, your users are more likely to perform the desired interactions—for instance, make a purchase, subscribe or create an account.

2. Enhance Your Businesses Brand

The first time many prospective customers hear about your company is when they are directed to your website or application. For this reason, your website and application must present a clear idea of your business's brand, along with the first impression you desire to present to your users. UI/UX Designer experts can blend marketing, user research, psychological and technological techniques to create distinguishing features aimed at promoting brand awareness and ease of use.

3. Increase Customer Engagement

Whether it is B2B, B2C or B2E, your company will only benefit from an application or website when its users are successful. Such user success comes from an intuitive design that anticipates the user’s needs. To fully understand your user’s challenges, frustrations, goals and motivations, a UI/UX Designer will interact with users in an iterative way to map out their journey and interactions when engaging with your application or website. When UX/UI improves, it affects the company’s ROI (Return on Investment) because good UX investments enhance customer satisfaction. Satisfied customers are loyal, they enjoy their engagement with your business and return for more, which is why they are vital to every company.

Your business’s website or application is only as good as the user’s experience. UI/UX designers work to achieve user-friendly, easy-to-use and intuitive application and website designs which increase customer engagement and generate revenue. Innovative digital experiences are important to your entire ecosystem including B2B, B2C or B2E.

The Progress Professional Service Team has UI/UX Design experts who can design your next Progress OpenEdge application or Sitefinity website and help you achieve your goals. Together, you and the Progress Professional Services team can take your business’s OpenEdge application or Sitefinity website to the next level. Contact your account manager today to learn more about how we can help.

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