I gave the prezi below on SQL access to SaaS at #PRGS13 in Boston and it was well received by Application Partners, Industry Analysts and Global Organizations in attendance.

The goal of the presentation at an appdev conference like #PRGS13 was two fold:

1. Illustrate how direct real-time SQL access instantly connects the business systems to SaaS data silos for data driven organizations.

2. Show ISVs how ODBC/JDBC access enables those data driven organizations to increase value from their SaaS applications. Salesforce platform is just one example.

What to think about while flying through the clouds

• What are the challenge of accessing SaaS data in the cloud?
• Where are the business systems and end users that should be consuming SaaS data through standard data access interfaces, ODBC and JDBC
• Observe the amazing technology that enables seamless SQL access to SaaS data

https://prezi.com/p9dgqq7-qe1d/sql-access-to-saas/

[prezi url="http://prezi.com/p9dgqq7-qe1d/" width="550" height="400" zoom_freely="N" ]

Related articles for SaaS ISVs

Ranking the ODBC/JDBC application landscape for SaaS vendors

Is your data access strategy blocking adoption of your SaaS application?

Getting started

Get more information on SQL access to Salesforce.com; visit www.datadirectcloud.com; or call us at 1-800-876-3101 to speak with a Systems Engineer to learn how to make data access to SaaS sources easy via ODBC and JDBC.

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