Customers today have high expectations for engaging digital experiences. However, delivering these digital experiences requires a well-crafted and executed roadmap—especially given technical challenges like website sprawl, siloed data and complex integration scenarios with legacy and third-party systems.
Nova Scotia Power, a Canadian electric utility, understands this challenge firsthand. Working with Sitefinity partner SilverTech, Nova Scotia Power was able to create a five-year, digital transformation roadmap that addressed many of these roadblocks and enabled the company to deliver better digital experiences to customers.
For more on how Nova Scotia Power future-proofed its digital experience strategy with Sitefinity, view this case study presentation. You’ll learn how to:
- Develop a long-term digital roadmap and what that entails
- Leverage Sitefinity as the hub for all digital experience activities
- Get executive buy-in for your digital experiences
Speaker
Susan Oland
Director of Brand and Digital Marketing, Nova Scotia Power