Digital Experience Live
North America 2020
Learn how to build and deliver personalized, multichannel digital journeys with the ability to move and iterate at the speed of the business.
Transform Your Business with an Experience-led Digital Strategy
Today's customers, employees, and partners expect nothing less than a consumer-grade experience. Meeting and exceeding these expectations requires a seamless and scalable marriage of complex technologies to deliver web, mobile, chat, and IoT experiences that securely integrate with enterprise systems.
Spend an afternoon with Forrester Research, Progress Partners and Progress—companies at the forefront of digital transformation—and develop your approach for defining and executing on a digital experience strategy.
Registration is now open!
Ted Schadler
Vice President & Principal Analyst, Forrester
Gregg Shupe
Digital Experience Thought Leader, Progress
Select Your City and Register
| March 3 |
Boston | Seasons 52 6 Wayside Road |
Burlington, MA |
Register |
| March 5 |
Philadelphia |
Seasons 52 2000 Route 38 |
Cherry Hill, NJ |
Register |
| Fall 2020 | Miami | The Capital Grille 444 Brickell Avenue |
Miami, FL | Register |
| Fall 2020 |
Tampa | Seasons 52 204 N Westshore Blvd |
Tampa, FL |
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| Fall 2020 |
Dallas |
Seasons 52 8687 N Central Expy. |
Dallas, TX |
Register |
Agenda
Forrester: Building Great Digital Experiences Requires a Modern Experience Architecture
Customers expect great digital experiences on every device. Companies that have stretched their website, mobile, and marketing software to fit the channels and touchpoints of today are facing a breaking point. It's time to take a modern approach to your digital experience platform. Put a modern content management system at the core. Be ready to fulfill experiences on every device and channel. Embrace analytics for insights and experience optimization. Use the cloud for its rising set of capabilities. In this presentation, Forrester's Ted Schadler, a VP & Principal Analyst and the coauthor of Empowered and The Mobile Mind Shift, will present Forrester's analysis of the future of digital experiences and the need for a modern experience architecture.
Why Savvy Businesses are Leading with a Digital Experience Platform
The ever increasing number of channels that customers can use to interact with your organization requires a new approach to creating and managing digital experiences. Enter the Digital Experience Platform (DXP), an integrated array of technologies that allows you to deliver a wide variety of experiences to various audiences across the business. In this session, you'll learn why a DXP should become the foundation of your digital transformation strategy. The agility and flexibility of a DXP enables you to plug into new, emerging technologies and deliver on tomorrow's customer expectations.
