Single Customer View, a competitive advantage or company drain

Single Customer View, a competitive advantage or company drain? Featuring Progress Sitefinity Partner Appius

On-Demand Webinar

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Many organisations are striving to achieve ‘Single Customer View’– but what does it actually mean to your business and how important should it be viewed as part of the overall strategy at your company?

Appius have been surveying digital marketing leaders on single customer view and Martech maturity models to understand where organisations are prioritising their efforts, and how the challenges of personalisation, systems integration and AI are being approached.

In this webinar, Sarah Woolven and Stuart Lane from Appius, will share their insights on single customer view, and touch upon the below points that organisations should consider when planning a successful strategy:

How can single customer view give B2B and B2C organisations a competitive advantage?
What are the key challenges organisations face?
The importance of benchmarking your Martech maturity
Key considerations for a successful delivery

Also, Heather Berube, subject matter expert from Progress, will take us through Sitefinity Insight and its Customer Data Platform, showing the flexibility of system integration capabilities and personalisation.

Watch this webinar and take the first step towards a brighter future for your business.

Speakers

Sarah Woolven – Digital Results Director, Appius

Sarah has been delivering digital strategy and single customer view consultancy for brands for over 16 years working across a broad range of sectors including Finance & Insurance, Professional Services, Travel and Leisure and Not For Profit. Recent examples of digital transformation projects include an embedded finance proposition for a major insurance company, strategy direction of a global roll out of a digital ordering and tracking service for a world leading eye lens manufacture and the delivery of a marketing leading broker portal taking on offline mortgage application process online for the first time. Sarah is passionate about helping clients to get the best out of their technology investments to deliver improved results.

Stuart Lane – Head of Experience and Engagement, Appius

Stuart heads up Appius’ Creative, User Experience, Digital Marketing and Analytics work. He’s fully hands on delivering expert direction across the client base and enjoys being client facing for experience and engagement workshops. Stuart works passionately to ensure all users are front and centre in every digital project. Stuart has been integral in designing award winning User Journeys that also deliver digital results across the Appius client base. He has specialisms in UX Research sessions with target audience to iterate and improve existing sites, and in designing optimisation and engagement marketing campaigns using the advanced split testing and personalisation features of Sitefinity Insight.

About our Partner:

Appius are a Premium Progress Sitefinity partner who have been transforming digital experiences for customers for over 22 years. We work with organisations across finance & insurance, professional services, not for profit, and travel & hospitality to create digital strategies and solutions that deliver better value and improved results.