In today's competitive market, understanding your audience is more crucial than ever. Join us for our second Insight workshop where we delve into creating personas in Progress Sitefinity Insight.

This session is designed to empower you to gather and analyze data on your personas providing you with the tools to create effective, personalized marketing campaigns that drive engagement and conversions.

The webinar will cover:

• Persona Definitions: Identify persona signals and translate those into persona rules.
• Creating a New Persona: How to define personas based on key characteristics.
• Lead Scoring: Split your audience's journey into stages and analyze how they move from one step to the next.

Join us to uncover valuable insights and strategies to boost your conversions!