Modernizing Digital Experience and Content Management to Accelerate Growth

Organizations that want to stay relevant in the fast-moving consumer discretionary business must embrace a digital-first mindset. And vice versa: not taking the leap into a digital-first approach—especially when interacting with your customers—may weigh your business down to the point where opportunity cost potentially chips away at your top- and bottom-line growth.

According to TechTarget’s Enterprise Strategy Group, 55% of organizations said they take an exclusively digital-first approach to customer interactions, while 40% said they do so on a tactical basis.

• ESG research highlights Personalization (55%), E-commerce (47%), Omnichannel (44%) and Recommendations (43%) as the most common DXP use cases.

What are the challenges in embracing DX?

• Integrating the DXP with marketing and business automation
• Proactively addressing users’ needs and desires
• Enhancing data privacy, security and compliance
• Using real-time data to optimize user experience

Read the whitepaper to discover other key findings and insights and how Progress can help organizations integrate DX solutions to enable companies to drive growth, deliver more secure environments and improve scalability.