Campaign Manager
Job Summary
We are Progress (Nasdaq: PRGS) - an experienced, trusted provider of products designed with customers in mind so they can develop the applications they need, deploy where and how they want, and manage it all safely and securely.
We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Campaign Manager and help us do what we do best: propelling business forward.
If you are a well-rounded digital marketing professional with experience within demand and lead generation, come join us. We are looking for a Campaign Manager to join our Global Demand Generation team and support our ShareFile product portfolio.
In this role, you will:
- Strategize, execute, and optimize data-driven demand generation campaigns and be responsible for achieving the goals for reach, leads and pipeline.
- Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Strategic Awareness, Field Marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
- Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the marketing campaigns.
- Collaborate with the Sales and the Marketing analytics team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
- Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
- Collaborate with PMK and Strategic Awareness to ensure the planning and creation of content needed for programs for every stage of the buyer journey
- Collaborate with the Web & Ecommerce Manager on designing business requirements for improvements in the web journeys
- Collaborate with the Digital Marketing SEO & Search Engine Ads teams to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business
- Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) to support successful execution of marketing activities.
- Collaborate with the paid media digital agency to design the strategy, analyze data, make recommendations for optimizations, project manage improvements and measure performance and impact on the business
Your background:
- Extensive experience and a proven track record in designing and delivering campaigns that engage and convert
- Intermediate to advanced knowledge and robust experience in managing SEO/SEM, email and/or display and paid social advertising campaigns
- Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
- Experience in cross-functional collaboration with Product Marketing and Sales
- Experience in handling projects with multiple stakeholders successfully and delivering within timelines.
- Experience working with Salesforce
- Curiosity, self-drive and attention to detail
- Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key
If this sounds like you and fits your experience and career goals, we’d be happy to chat.
What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:
Compensation:
- Generous remuneration package
- Employee Stock Purchase Plan Enrollment
Vacation, Family, and Health
- 30 days paid annual vacation
- An extra day off for your birthday
- 2 additional days off for volunteering
- Premium healthcare and dental care coverage
- Additional pension insurance
- Well-equipped gym on-site
- Co-funded Multisport card
- Daycare Center for your little ones onsite
- Flexible working hours and the opportunity to work from home.
- Free underground parking with a designated space for bikes and electric scooters
But most importantly a great company culture with wonderful colleagues to learn from and collaborate with!
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Together,
We Make Progress
Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!
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