Digital Marketing Analyst, Senior
Job Summary
We are Progress (Nasdaq: PRGS), the trusted provider of software that enables our customers to develop, deploy, and manage responsible, AI-powered applications and experience with agility and ease.
We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. . Join us a Digital Marketing Analyst, Senior and help us do what we do best: propelling business forward.
As one of the Digital Marketing Analyst, Senior, you will use a mix of creativity and strong analytical skills, to understand website behavior, identify opportunities to drive an increase in conversion, revenue, and user experience, then develop and execute on a strategy to turn those ideas into an optimization and testing plan. Reporting to the Director of Web Strategy & Reporting, this role will partner closely with such groups as Demand Generation, Business Intelligence, Web & Digital, and Customer Experience & Design, to understand the “why” behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
In this role, you will:
- Partner closely with demand generation and product marketing teams to align your optimization strategy with their business goals and provide actional recommendations
- Monitor overall health of the business unit’s digital presence, from journey analysis, analytics management, to optimization recommendations, all in alignment with SEM/SEO to deliver a holistic high-performing user experience
- Align corporate priorities and goals to product goals and sales targets such as MQLs (Marketing Qualified Lead) and Opportunity creation
- Drive creation of web strategy plan & overall digital roadmap, ensuring alignment with company/product strategy & business goals
- Identify areas for improvement and make recommendations to test, based on good understanding of the sales-marketing funnel performance
- Analyze the customer journey on the website and make recommendations for optimizations
- Maintain and optimize the web analytics framework to monitor the health of KPIs and key conversion points in the web journey and marketing funnel
- Use qualitative and quantitative sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion
- Define and maintain overall optimization program (site experience, landing pages, forms, and calls-to-actions)
- Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
- Monitor industry trends and new product offerings to stay up to speed and ahead of the competition.
Your background:
- BA/BS or equivalent working experience
- 3-4 years of professional experience in digital analytics, website optimization or related role.
- You have a strong understanding of and experience with Google Tag Manager, Google Analytics, or similar applications
- You are proficient with Conversion Rate Optimization (CRO) tools such as Google Optimize 360, Optimizely, Visual Web Optimizer; Hotjar, SessionCam, etc.
- You have experience in HTML, CSS, JavaScript and/or jQuery
- Ability to manage multiple tasks in a fast paced and growing environment
- Ability to effectively communicate with individuals at all levels, both internally and externally, including ability to prepare and deliver quality presentations to a range of stakeholders with various levels of understanding.
- Strong analytical and creative problem-solving skills
- Proactive nature, and ability to project manage your individual projects. Need to personally initiate, drive and report on projects that come out of his/her analyses.
- Should keep all stakeholders well-informed about the status of their projects.
- Clear understanding of the digital experience technologies from both marketer and consumer’s point of view, with awareness of developing trends and IT solutions
If this sounds like you and fits your experience and career goals, we’d be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:
Compensation
- Generous remuneration package
- Employee Stock Purchase Plan Enrollment
Vacation, Family, and Health
- 30 days of earned leave
- An extra day off for your birthday
- Various other leaves like marriage leave, casual leave, maternity, and paternity leave
- Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, life insurance coverage
- Professional development reimbursement
- Interest subsidy on loans - either vehicle or personal loans
Apply now!
Together,
We Make Progress
Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!
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