Field and Channel Marketing Manager , APJ
Job Summary
We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.
We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Field Marketing Manager for our team in Singapore
In this role, you will be a key player on the APJ Field Marketing Team and will partner closely with our global campaign and APJ regional sales teams to build account-nurturing strategies. If you have a passion for filling the funnel and love to feel the direct impact of your strategic planning and execution, we would love to chat!
Role Responsibilities:
- Develop a comprehensive marketing activity plan in partnership with the regional Sales VP, sales, and marketing members across the APJ region. This plan should incorporate local implementation of the global go-to-market initiatives and align with the regional sales strategies
- Work with the regional VP and sales teams to understand local needs, get buy in and regularly communicate the performance of campaigns
- Develop and execute lead-generation programs
- Collaborate with Corporate Marketing functions to utilize global marketing resources, and localize materials for regional use
- Analyse the lead creation process and identify ways to optimize conversions and pipeline. Leverage positioning, messaging, buyer personas and other information to target segments and generate sales-qualified leads
- Select and deliver relevant content and assets to support Partners as built by the global product marketing teams
- Conceptualize, manage, and execute a diverse range of field marketing programs such as webinars, SEM, content syndication and live events
- Work with our channel distributors and partners to support their end-customer acquisition goals and meet Progress revenue objectives.
- Assist Product Marketing with localization of external-facing partner materials (pitch decks, website pages, datasheets, program description, etc…)
Strong Candidate Demonstrates:
- Prior B2B channel marketing experience is preferred, within a software or technology organization (distribution or reseller environments are essential)
- Experience building strong relationships developing and executing integrated campaigns that drive pipeline growth with partners and distribution
- Previous experience in demand generation, executing and achieving outcomes for end-to-end marketing campaigns
- Ability to use initiative, be self-motivated and work independently to complete high volumes of work under tight deadlines
- Strong organizational skills, attention to detail and efficiency with the ability to multi-task and prioritize workload
- Team-oriented mindset, capable of working cross-collaboratively with product, finance, marketing, etc.
- Strategic, analytical, and data-driven critical thinking
- Strong copy writing skills
Ideal candidate:
- 5+ years in B2B marketing experience
- Japanese or Mandarin language proficiency a plus
Together,
We Make Progress
Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!
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