We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.
We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Senior Manager, Field Marketing working a hybrid between your home office and our Burlington MA headquarters, and help us do what we do best: propelling business forward.
The Senior Manager of Field & Channel Marketing for North America will report directly to the Global Sr. Director, Field & Channel Marketing. Sales and global campaigns teams will be important partners as you drive net-new growth, customer expansion and cross-sell, and installed base retention through a variety of segment-focused marketing campaigns and tactics. The Manager of field Marketing is a conduit for the revenue organization to the marketing team.
In this role, you will:
- In collaboration with the regional Sales Directors across the Americas region, create an integrated marketing activity plan that includes local execution of the global go-to-market initiatives and aligns to the regional sales strategies
- Manage a high-performing and diverse field marketing team. Management duties include, but are not limited to:
- Working with your team in evaluating and prioritizing various programs to ensure budget and results are achieved
- Reporting on results of specific tactics as well as the breadth of the field marketing programs in your region that align and contribute to sales goal achievement
- Coach, mentor and support development among team members
- Develop plans needed to:
- Amplify, localize and create demand generation and pipeline acceleration campaigns
- Build local presence and credibility through events, speaking opportunities, web presence, content syndication and PR
- Support key verticals, ABM and personalized tactics
- Support the region to retain existing customers, expand within the base, upsell and cross-sell as well as new customer recruitment
- Collaborate with Corporate Marketing functions to ensure red thread messaging of “brand to demand” in your plans
- Responsible for initiation, execution, management and measurement of local marketing activities. Including, but not limited to email campaigns, account-based marketing for cross sell, partner marketing planning and co-funding, digital marketing, events, social media activity, advertising
- Collaborate and work with our demand gen center of excellence for team for regional campaign components
- Ensure lead follow up in region and align with BDR team
- Measure marketing programs at all levels of detail. Analyze outcomes, provide insights and present results to facilitate sound decision-making
- Sales Stakeholder Management: Provide regular updates and takes inputs as a member of the region’s senior management team
- Attend Sales QBRs; prepare and present marketing plans, supporting tactics and performance metrics
- Is accountable for the marketing budget for North America and ensuring the spend is aligned to the regional objectives
Your background:
- Business/Marketing IT degree (preferred) but equivalent experience will also be considered in place of the education
- People management experience
- Extensive experience in field marketing
- Proven experience of channel partner programs and co-marketing activities
- Knowledge of marketing technologies such as Salesforce.com, 6Sense and Eloqua
- Ability to drive ideas to execution - creative and hardworking
- Ability to operate, present and collaborate at a senior level
- Approachable and able to successfully collaborate with sales and international marketing teams
- Flexible and adaptive to change with the ability to multi-task in a fast-paced environment
If this sounds like you and fits your experience and career goals, we’d be happy to chat.
What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:
- Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
- Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.
Apply Now!
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