Senior Marketing Automation Specialist - Maternity Cover
Job Summary
We are Progress (Nasdaq: PRGS), the trusted provider of software that enables our customers to develop, deploy, and manage responsible, AI-powered applications and experiences with agility and ease.
We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Senior Marketing Automation Specialist in Bulgaria and help us do what we do best: propelling business forward.
Are you a marketing technology expert passionate about optimizing lead generation, marketing automation, and data-driven decision-making? As a Senior Marketing Automation & Technology Architect, you’ll play a key role in elevating our marketing operations and supporting a high-performance demand generation engine. You'll partner with sales operations, demand generation, field marketing, and business intelligence teams to design and manage marketing automation services that drive growth and efficiency.
Please, note that this is a maternity cover position with an approximate duration of 1- 1,5 years.
In this role, you will:
- Optimize Lead Management:
Establish and refine global lead management processes, ensuring high-quality leads are delivered to sales for maximum conversion. - Maintain Marketing Tech Stack:
Oversee the configuration, maintenance, and integration of key tools (Eloqua, GoToWebinar, Zapier, Drift, etc.) with Salesforce CRM to support seamless lead flow and processing. - Lead Flow and Scoring:
Design, implement, and enhance lead scoring, routing, and distribution methodologies to improve lead quality and drive higher conversion rates. - Cross-Team Collaboration:
Partner with Demand Generation and Field Marketing teams to monitor, improve, and recommend enhancements to lead management processes. - Data Integration & Quality:
Ensure data accuracy and lead processing efficiency by managing integrations between Eloqua and Salesforce. - Insights & Trend Monitoring:
Work closely with data analysts and BI teams to track lead flow trends and share actionable insights with Marketing and Sales leadership. - Innovation & Education:
Stay current on marketing automation trends and best practices. Introduce new technologies and processes while educating team members on innovations and optimizations. - Process Scalability:
Develop scalable business processes to enhance operational efficiency and ensure visibility into marketing data. - Compliance Oversight:
Ensure compliance with regulations like CAN-SPAM and GDPR, monitoring and maintaining high data quality standards.
Your background:
- Marketing Operations Expertise:
Strong experience in Marketing Operations or a similar role, with a proven track record in managing marketing automation platforms. - CRM Knowledge:
Experience with Salesforce CRM in an operational or administrative capacity. - Technical & Collaborative Skills:
Demonstrated ability to collaborate with IT teams on marketing technology integrations and improvements. - Analytical Skills:
Ability to provide innovative, data-driven solutions to business challenges. - Communication & Project Management:
Exceptional organizational, communication, and project management skills, with the ability to thrive in a fast-paced environment. - Adaptability & Continuous Learning:
Strong learning mindset, staying up-to-date with marketing trends, tools, and technologies to drive process improvements.
If this sounds like you and fits your experience and career goals, we’d be happy to chat.
What we offer in return is the opportunity to elevate your game and to also enjoy:
Compensation:
- Generous remuneration package
- Employee Stock Purchase Plan Enrollment
Vacation, Family, and Health
- 30 days paid annual vacation
- An extra day off for your birthday
- 2 additional days off for volunteering
- Premium healthcare and dental care coverage
- Additional pension insurance
- Well-equipped gym on-site with CrossFit equipment and a climbing wall
- Co-funded Multisport card
- Daycare Center for your little ones onsite
- Flexible working hours and the opportunity to work from home.
- Free underground parking with a designated space for bikes and electric scooters
But most importantly a great company culture with wonderful colleagues to learn from and collaborate with!
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Together,
We Make Progress
Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!
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