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The insider’s guide for budget-conscious marketers
Whether you’re a startup entrepreneur, a small business owner, or a seasoned marketer aiming to do more with less, join us as our amazing experts uncover cost-effective solutions, clever hacks, and ingenious approaches to stay ahead of the curve in an increasingly competitive market.
Breeding Customer Loyalty Through the Omnichannel Experience
On the consumer end, the average purchase—of a suitcase, a desk lamp, or an electric toothbrush—can feel relatively simple. But as any marketer knows, the path from noticing a product to actually buying it can, in fact, be enormously complex, facilitated on the backend by multiple teams working day in and day out on such complicated matters as UX design, behavioral analytics, and targeted ad copy. The better integrated these components are across platforms—i.e., the more seamless the experience is for the consumer—the higher the likelihood of a sale.
Unconscious Bias in AI: How to Avoid it and Navigate Regulation
The human brain processes an inordinate amount of information every day. Scientists have tried to quantify it, with some saying it is 100,000 words and others suggesting it is 34GB of data. Regardless of the study, they all agree it is a massive amount. And as an evolved species, humans have found ways to quickly process much of that information without it even registering they are doing it.
Progress announced a strategic partnership with Veeam Software, the #1 leader by market share in Data Protection and Ransomware Recovery, to provide customers with an enterprise-ready cyber defense solution that strengthens the security of their business-critical data.
How embracing neurodiversity in the workplace can help companies; insights from expert
Embracing neurodiversity in the workplace is not just a social obligation but also a business benefit. Organizations may achieve creativity, productivity enhancement, and the promotion of an inclusive and welcoming culture by acknowledging and using the unique abilities of neurodiverse people. Organizations that have neurodiversity as a top priority are able to recruit a more extensive range of skilled persons and are seen as appealing employers by people with various backgrounds and skills.
Diverse Minds, Infinite Possibilities: Neurodiversity At Workplace
Neurodiversity, the concept that neurological differences are normal and valuable, is increasingly recognised as essential in today's work environment. Shirley Knowles, Chief Inclusion & Diversity Officer at Progress believes that embracing neurodiversity fosters innovation, creativity, and problem-solving by harnessing the unique perspectives and talents of individuals with diverse cognitive abilities. Inclusive workplaces that value neurodiversity not only benefit from a wider talent pool but also cultivate a culture of acceptance and belonging, leading to increased employee engagement and overall organizational success.
The true benefits of composable IT architecture
The notion of composable architecture as a way to generate greater business agility and scalability is nothing new in the tech world. Composable architecture breaks down traditional silos for application deployment and management. In fact, a recent report in Gartner’s most-read research category, Hype Cycles, has ranked composable infrastructure as having a “high” benefit rating that will result in significantly increased revenue or cost savings for an enterprise of any size.
Usability testing without a UX specialist
The end goal for any company is to meet the needs of its users. Companies that use software to solve problems/meet user needs are no exception. It is understandable that amidst the daily turmoil of producing and fixing, creating and deploying, it can be easy to lose sight of the primary objective: helping users.
The appeal of hybrid cloud deployments is undeniable. They offer the agility and scalability of the public cloud plus the control and security of on-premises infrastructure for any systems or data needing more protection. However, using a hybrid model introduces additional challenges for IT teams. Visibility limitations often plague hybrid deployments. This means IT teams need extra help to identify security threats, deliver robust operations and maintain optimal performance levels.
Embracing the Agile Data Platform: A Key to Business Survival Today
As the volume and variety of data continues its exponential growth year after year, mastering that data—capturing, analyzing and utilizing it effectively to make informed decisions is becoming fundamental to business survival. To succeed and thrive in this environment requires businesses and organizations to embrace a culture of continuous learning, rapid adoption of insights and the seamless integration of modern technologies.
Go Beyond Just Integrating Data: Discover the Meaning Behind Your Data
The goal of knowledge management is quite simple: put the right information in front of the right person at the right time to enable better, more informed and contextualized decisions. And the ability to make those decisions usually lies deep in a company’s data—particularly, its metadata.
Inspiring Inclusion: it’s a group effort
The world has come a long way since the first International Women’s Day rally 113 years ago, but there is still a notable distance to go before gender equality is achieved. Within the technology sector in particular, despite having produced some of the most renowned female figures in history - from Ada Lovelace to Marie Curie - women still only represent 26% of the workforce and 5% of management.
Women's Day: Women Leaders Outline Path to Inclusive Business World
Inclusion in the workplace creates a sense of belonging among co-workers that can translate to greater productivity, more innovation, and better decision-making in any organization. Working in the Indian business landscape, I see inclusion as the key to collective growth.
Progress Announces 2024 Akanksha Scholarship for Women in STEM in India
Progress announced that applications are open for the 2024 Progress Software Akanksha Scholarship for Women in STEM in India. Completed submissions will be accepted here until April 12, 2024.
Progress OpenEdge widens & deepens developer infrastructure services
Infrastructure software company Progress has continued to expand, augment, enhance (and perhaps even pare back where needed) the fabric and functions of its Progress OpenEdge flagship application development platform.
Digital Experiences in 2024: Artificial Intelligence Above Everything Else
Generative artificial intelligence (AI) was all the rage in 2023 and there are no signs that it is a fad that will fade soon. While much of the attention is on applications like ChatGPT and its ability to generate huge amounts of text with human-like comprehensibility, these comprise just the tip of the proverbial iceberg when it comes to AI’s implications.
Banking From Anywhere: How Content Marketing Can Improve the Digital Banking Experience
The banking and financial services industry has been one to experience the most radical digitization over the last few years. Customers have gone from planning to visit a nearby bank branch to open an account or apply for loans, to opening one in just a few clicks on a device. Today, the shift to home banking has been driven by the availability of technology and customer demand to conduct their banking whenever and wherever they want.
What’s the difference between a software engineer and software developer?
Today’s society could not function without software. From cell phones and televisions to traffic lights and digital billboards, its uses are endless.
As the world becomes more and more digitized, the demand for those creating software that powers everything we do is only increasingly—and fast.
How to make your résumé shine in the AI era
With the appraisal season around the corner, employees across the country are equal part nervous and excited. The annual performance review, in most cases, determines the future course of action—either to stick with the current employer or move ahead to further one’s career goals.
A Celebration of Brilliance: International Day of Women and Girls in STEM
Every year on February 11th, the world unites to celebrate the remarkable contributions of women and girls in STEM. This year, the theme - "Women and Girls in Science Leadership: A New Era for Sustainability" - shines a spotlight on their crucial role in shaping a brighter future.