Challenge
The credit union experienced internal challenges in content manageability of the website, due to an overcomplicated customized website design that did not allow the Georgia United marketing team the flexibility or capability to make edits or additions.
Solution
Set up the website to serve as an “online branch” of their credit union, to provide members easy access to their information and answers to their most important questions.
Result
51% increase in new users, 52% increase in the time members engage with the page, and a 14% decrease in bounce rate.
