Smooth Fusion Launches Model Sitefinity Website

Forget the old expression. When you’re a digital agency, you absolutely will be judged by your cover.

For Smooth Fusion, a digital agency focusing on UX/UI, design and development, simply having a website that engaged and converted visitors wasn’t enough. The agency’s website needed to confidently illustrate its expertise in action. That way, potential clients can see exactly what they’re getting.

As a leading Progress® Sitefinity® partner, the Smooth Fusion team set out to create a site based on the industry’s latest best practices. The goals for the new site included:

·       A user-friendly design that could be easily implemented in Sitefinity

·       Seamless integration with HubSpot

·       Workflows for content editors that improve productivity

·       Advanced personalization powered by Sitefinity Insight

In 2019, Smooth Fusion rebuilt its site from the ground up. With a new layout, design and functionality, the site was a model for how other Sitefinity sites could (and should) be built.

The site relies heavily on the benefits that Bootstrap 4 brings to Sitefinity. Custom layout widgets were created that gave content editors the power to easily control the design. Now, marketers can drop in backgrounds and use hero images that adapt to one of three possible sizes, depending on the content inside it. Critically, this eliminates their reliance on IT to manage the digital experience.

The new Smooth Fusion site exhibited best practices throughout the website’s content. That includes a documentation page on the site that reminds content editors and page creators of the proper ways to use the widgets and CSS class options. Now, Smooth Fusion is able to showcase its own implementation to the community in customer demos, videos and blog posts.

Taking advantage of Sitefinity Insight, Smooth Fusion is able to assign personas to site visitors in order to better target and personalize marketing content. Again, this serves to elevate the digital experience.