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Visitors detailed reports

IMPORTANT: Sitefinity CMS Analytics module is unavailable after July 1, 2024, because it depends on the discontinued Google Universal Analytics. We recommend using Sitefinity Insight and the Script manager (available in Sitefinity CMS 14.3 and later) to integrate another analytics solution.

To access all the information related to the visitors of your website, in Sitefinity CMS backend, navigate to Marketing » Analytics and in the left pane, expand Visitors.

The system displays a list of reports containing details about the visitors of your website:

Report Description
New vs Returning The New vs returning visitors page appears, where the following is displayed:
  • A stacked area chart of the number of visits of new and returning visitors.

    NOTE: When you click Map in the upper-right corner of the page, you can see a distribution of all visits across the map of the world

  • The values of the Visitors indicators.
  • New vs returning visitor details table, containing the number and the proportion of new and returning visitors.
  • A pie chart representing the contribution of each type of visitor.

NOTE: To display details about each specific type of visitor from the table, click the type of visitor. The system opens a report containing an area chart of this type of visitors, together with the values of the main indicators for this type of visitors only. When you click Map in the upper-right corner of the page, you can see a distribution of the visits from new or returning visitors only across the map of the world.
Languages The Languages page appears, where the following is displayed:
  • A stacked area chart of the number of visits with different languages.

    NOTE: When you click Map in the upper-right corner of the page, you can see a distribution of all visits across the map of the world.

  • The values of the Visitors indicators.
  • Languages detail table, which contains the languages, which your site visitors most commonly use, together with additional indicators for each language, such as bounce rate and average time spent on your website.

NOTE: To display details about the visitors using each language, click the language code in the table. The system opens a report containing an area chart of the visits with this specific language, together with the values of the main indicators for this language only. When you click Map in the upper-right corner of the page, you can see a distribution of the visits with that language only across the map of the world.
Visitor trending When you click Visitor trending, the system displays a detailed report for the Visits indicator, which contains the detailed chart for the chosen time interval, together with a bar chart displaying absolute and relative values for each day, week, or month.

NOTE: When you click Map in the upper-right corner of the page, you can see a distribution of all visits across the map of the world.

If you expand the Visitor trending node, the detailed reports for the rest of the Main indicators appear. The system displays the following reports:

  • Unique visitors
  • Pageviews
  • Average pageviews
    This is a detailed report for the Average pages per visit indicator.
  • Average time on site
  • Bounce rate

NOTE: The detailed report for the New visits rate indicator is not located under Visitor trending. You can see it by opening the New vs Returning report.

Indicator Unique visitors is not one of the main indicators and is not presented on the Dashboard, but you can find a detailed report about it under Visitor trending. Unique visitors represents the number of unduplicated (counted only once) visitors to your website over the course of the selected time interval. A unique visitor is determined using cookies.

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