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Campaigns

An email campaign is a targeted and detailed strategy what message, when, to what subscribers to deliver and how to measure the efficacy of the strategy meant to build communication, awareness, and trust with the customers.

Before you create a campaign, you need to have a mailing list with recipients of your message and, optionally, a message template. You create a campaign by defining its basic properties and subsequently creating successive issues of each campaign. When creating new issues, you can also create an A/B test to compare the effectiveness of two issues on a sample of your subscribers and find out which email message version is more successful.  
This section contains:
  • Create campaigns
    When you have created a mailing list with subscribers, you can create an email campaign. You do this by creating a campaign.
  • Edit and delete campaigns
    Use this procedure to edit already existing campaigns.
  • Create campaign issues
    Each email campaign must have one or more issues. The issue is what is sent to customers.
  • Create A/B tests
    An A/B test is a comparison between two issues with the same mailing lists. You use it to test the effectiveness of the issues.

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Next: Campaign reports