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Traffic sources detailed reports

IMPORTANT: Sitefinity CMS Analytics module is unavailable after July 1, 2024, because it depends on the discontinued Google Universal Analytics. We recommend using Sitefinity Insight and the Script manager (available in Sitefinity CMS 14.3 and later) to integrate another analytics solution.

To access all the information related to the traffic sources of your website, expand the Traffic sources node.

The system displays a list of reports containing details about the traffic sources of your website. Note that the three most common traffic sources (direct traffic, referring sites, and search engines) are dedicated separate detailed reports:

Report Description
Direct traffic The system displays an area chart of visits from direct traffic only. Below the chart, the system displays the Site usage section with the main indicators for the direct traffic only and their overview charts. You can display each of the overview charts in the main chart by clicking them.
Referring sites The system displays the following:
  • A stacked area chart of the number of visits from referring websites.
  • The values of the main indicators for the referring traffic only.
  • The Referring sites detail table, displaying the websites from which your visitors most commonly click to your site, together with some additional indicators for each site, such as bounce rate and time spend on your website.

NOTE: To display details about each specific site, click it in the table. The system opens the respective referring site detailed report containing an area chart of the visits coming from this site only, together with the values of the main indicators for this site only.
Search engines The system displays the following:
  • A stacked area chart of the number of visits from search engines.
  • The values of the main indicators for the search engine traffic only.
  • The Search engine details table, displaying the search engines which your visitors most commonly use to find your site, together with some additional indicators for each search engine, such as bounce rate and time spent on your website.

NOTE: To display details about each specific search engine, click it in the table. The system opens the respective search engine detailed report containing an area chart of the visits coming from this search engine only, together with the values of the main indicators for this engine only.
All traffic sources The system displays the following:
  • A stacked area chart of the number of visits from each traffic source.
  • The main indicators.
  • The Traffic sources details table, displaying the combinations of the source of traffic (search engine name, referral site, etc.) and the type of traffic (referral, search engine result - organic, or other) together with the visits that are generated by the combination and some additional indicators for each combination, such as bounce rate and time spent on your website.

NOTE: To display details about each specific source of traffic, click the name of the source in the table. The system opens the respective traffic source detailed report containing an area chart of the visits from this specific source, together with the values of the main indicators for this source only.
Keywords The system displays the following:
  • A stacked area chart of the visits resulting from each keyword.
  • The main indicators for visits from search engines.
  • The Keywords details table, displaying the keywords that your users most commonly use to search for your site, together with the visits that are generated by each keyword and some additional indicators for each keyword, such as bounce rate and time spent on your website.

NOTE: To display details about each specific keyword, click it in the table. The system opens the respective keyword detailed report containing an area chart of the visits resulting from this specific keyword, together with the values of the main indicators for this keyword only.
Campaigns  The system displays the following:
  • A stacked area chart of the number of visits of your website that resulting from people who reach your site being referred from your configured campaigns.
  • The main indicators.
  • The Campaign details table, displaying the campaigns and the visits generated by each campaign and some additional indicators for each campaign, such as bounce rate and time spend on your website.

NOTE: To display details about each specific campaign, click it in the table. The system opens the respective keyword detailed report containing a detailed chart of the visits resulting from that specific keyword, together with the values of the main indicators for that campaign only.
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