Synchronize Sitefinity CMS with Marketo
The connector for Marketo enables you to monitor and track visitor behavior and then serve up relevant content, based on business logic. You can increase conversions and improve sales as Sitefinity CMS Connector for Marketo transfers online data, like page visits, form submissions and file downloads. Use this information to build lead scores for personalized nurturing campaigns or for dynamic website experiences.
PREREQUISITES: Your license must have the Connector for Marketo add-on.
To use Sitefinity CMS Connector for Marketo, you must first configure the connector, then map Sitefinity CMS forms or external forms to Marketo leads or configure personalization rules based on Marketo lead scores or fields.