Digital Experience Live: Dallas

Customers expect great digital experiences on every device. Companies that have stretched their website, mobile, and marketing software to fit the channels and touchpoints of today are facing a breaking point. It's time to take a modern approach to your digital experience platform. Put a modern content management system at the core. Be ready to fulfill experiences on every device and channel. Embrace analytics for insights and experience optimization. Use the cloud for its rising set of capabilities. In this presentation, Forrester's Ted Schadler, a VP & Principal Analyst and the coauthor of Empowered and The Mobile Mind Shift, will present Forrester's analysis of the future of digital experiences and the need for a modern experience architecture. 

Mekorma Enterprises, maker of the best-selling payment automation enhancement for Microsoft Dynamics GP, needed to replace its outdated support and sales portals. The goal was to enhance the customer experience and enable Mekorma to refocus it support and sales resources on high-value activities. This session will explore how Smooth Fusion built a self-service sales portal for Merkorma, which allows customers to easily purchase products, renew licenses, create quotes, view license keys, view order history.

The ever increasing number of channels that customers can use to interact with your organization requires a new approach to creating and managing digital experiences. Enter the Digital Experience Platform (DXP), an integrated array of technologies that allows you to deliver a wide variety of experiences to various audiences across the business. In this session, you'll learn why a DXP should become the foundation of your digital transformation strategy. The agility and flexibility of a DXP enables you to plug into new, emerging technologies and deliver on tomorrow's customer expectations.