exchange-Singapore

Enhancing Customer Experience Through Digital

Thursday, 21 July 2016
Raffles City Convention Centre,
80 Bras Brasah Road, Singapore 189560

Register now

About Progress Exchange@Singapore

Empowering the digital transformation organizations need to create and sustain engaging customer and user experiences - join Progress Exchange Singapore for insights from business and technical leaders.

Digital Transformation
Unpredictable change is the new business reality, and we all know it. Today's customers want experiences optimized just for them so the pressure is on to deliver a seamless experience across digital channels - web, mobile and wearable. To survive and thrive, you must harness the opportunities in digital transformation.

  • Leading Digital Transformation from Within

    Hear from leaders who have embarked on the digital transformation journey and the insights on driving change from within.

  • Digital Intelligence - Unveiling New Opportunities for Your Digital Marketing 

    Learn how businesses can find and connect with new audiences as digital platforms evolve

  • Capturing Customers' Hearts in the Digital Age

    Understand customer engagement in the digital era and ensuring the right platforms and tools are in place to keeping the customers at heart.

  • Engage in Open Dialogue 

    Interact with industry peers and Progress about trends and go-to-market strategies

Learn how to determine your priorities, navigate internal barriers and prepare your organization to thrive by taking advantage of the latest web, mobile and data technology.

In collaboration with

logo_capgemini
Logo_Media_Guru
Logo_Rapid7
Logo_Precedent
Logo_Rhipe
logo_RHTDM

Agenda

Thursday, 21 July 2016

8:00 - 9:00

Registration & Breakfast

9:00 - 9:15

Welcome Address

Ben Wong, Managing Director, Asia, Progress
9:15 - 10:00

Progress – Enabling Digital Transformation

Matthew Gharegozlou, Vice President, Asia Pacific Japan, Progress

Every organization needs to modernize applications or infrastructure to support change. The key is to leverage the data, business logic and systems you already have—but make them more efficient. Since every organization is different, each has unique challenges to address. Progress has a vision of being the leading provider of tools and technology to deliver on future application development requirements. In this session, Matt will provide an overview of the products and technologies Progress will be delivering to help our customers/partners successfully accomplish their digital transformation.

10:00 - 10:30

Morning Tea

10:30 - 11:15

Leading Digital Transformation from Within

Simon McEwen, Head of Client Engagement, Precedent

From the sharing economy to the internet of things, digital transformation has become a reality. It is impacting society at every level: from consumer behaviour through to reshaping entire industries. The challenge for many senior business leaders is knowing how to make digital transformation a success in their own organisation, from creating a powerful user-centred digital strategy through to integrating assets deep within an organisation.

Simon will use examples of success to explore why, when and – importantly – how digital transformation can prepare an organisation for future success.

11:15 - 12:00

Capturing Customers' Hearts in the Digital Age

Gregg Shupe, Product Marketing, Audience & Solutions, Digital Transformation, Progress

You’re contending with constant change—producing, developing and leveraging technology to keep ahead of the competition. How do you keep it all straight in a way your customers will understand? Delivering the right experience to the right customer at the right time, and doing so across any device and technology, requires a holistic approach.

From your website to your backend systems to your deployment and employee processes—all you do should optimize the customer experience and reinforce organizational excellence. Progress DigitalFactory fills the void for a multi-dimensional digital solution that both transforms your business and how customers engage with you.


Achieving Operational Excellence through Radical Business Automation

In order to successfully transform customer experiences, we must also transform business operations, making them “radically” more efficient and responsive. This session with explore the 5 critical capabilities of radical business automation, share 5 ways to realize business value, and discuss how to deliver radical business automation using Progress Corticon and Rollbase. We will share a number of success stories from Progress customers and partners who have already realized this vision.

12:00 - 13:00

Lunch

Track 1: Digital Developers
Track 2: The Customer Experience Era
13:00 - 13:45
Track 1: Digital Developers

Introducing Sitefinity Digital Experience Cloud – Cross-Channel Customer Analytics

Peter Marinov, Professional Services Manager, Digital Business, Progress

In this session we will talk about the needs of the Marketing professionals - you will learn about our approach to Customer Journey Analysis & Optimisation. You will find out how companies can utilize our customer analytics solution for personalizing the web site or collaborating with other marketing tools. All that will be supplemented with live demos of our marketing SaaS and a few examples of leveraging it programmatically.

Track 2: The Customer Experience Era

The Digital Advantage – How Leaders are Outperforming

Gaurav Modi, Vice President, Capgemini Asia Pacific

Few firms have positioned themselves to capture the real business benefits. There is a marked and real “digital advantage” to those that do. It’s important to understand what is digital maturity, the-what-and-how of digital transformation. What we see as the advantage of digital leaders in comparison to their peers, can also be measured in quantified benefits like revenue growth, profits and market capitalization. In this session, find out how you could go about conducting your own digital transformation.

13:45 - 14:30
Track 1: Digital Developers

Scaling Up, Up and Away with Low-Code Application Platforms

Zac Leow, Principal System Engineer, Digital Business, Progress

You have great SaaS business app ideas, you want to turn your idea quickly into a functional and engaging proof of concept, you need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoiding unforeseen IT requirements that add unnecessary cost and complexity? Find out more.

Track 2: The Customer Experience Era

From Good to Great: Leveraging Social Listening for Your Brand

Poonam Sharma, Director, MediaGuru

With the modern consumers spending more time online than ever, it has now become imperative for brands to listen and manage the online interactions happening on social media. In this session by Poonam Sharma, Director – MediaGuru, find out how social listening and monitoring can add value to your brands.

14:30 - 15:15
Track 1: Digital Developers

Web Application Security Scanning for the Modern World: Discovering Holes in Even the Most Complex Applications

Lee Teik Jin, Territory Manager, ASEAN, Rapid7

Today's malicious attackers pursue a variety of goals, they share a preferred channel of attack - the millions of custom web, mobile, and cloud applications companies deploy to serve their customers. AppSpider dynamically scan these applications for vulnerabilities across all modern technologies such as AJAX, GWT, REST, JSON, etc…, provides tools that speed remediation, and monitors applications for changes. See in action how AppSpider helps you know your weak points, prioritize what matters most and improve your position. Watch AppSpider live in action!

Track 2: The Customer Experience Era

Building a Seamless Omni-Channel Customer Experience

Ben Wong, Managing Director, Asia

Gartner Research* predicts by 2016, nearly 90% of companies believe that customer experience will be their primary basis for competition. Why aren't they there yet? What are the technology challenges? In this session, find out how Progress Sitefinity helped companies to know their customers and shape their digital experiences.

*Gartner Research Predicts 2015: Digital Marketers will monetize Disruptive Forces. Published 3 Nov 2014

15:15-15:30

Afternoon Tea

15:30 - 16:15
Track 1: Digital Developers

Project Feather: Develop rich user experiences with MVC and Sitefinity CMS

Peter Marinov, Professional Services Manager, Digital Business

With Sitefinity Feather, you can leverage Sitefinity ASP.NET MVC technology in its classic, pure, and hybrid modes for even more simplified development and Sitefinity Feather introduces a modern, convention-based, mobile-first UI framework for Sitefinity CMS. In this session you will learn how Feather enables developers to rapidly build lean and modern sites in Sitefinity using MVC and some of the web’s most popular UI frameworks.

Track 2: The Customer Experience Era

Tackling online negativity in the digital age

Keith Kok Kuan Soon, Director of Digital Strategy, RHT Digital & Media

Businesses are increasingly going digital. The effect of going online is expanded reach but with more people interacting with your brands, you need to be prepared for the eventuality of negative online comments and complaints. In this session, we take a data-centric look at online crisis management and how businesses can get ready with a few quick steps.

16:15 - 17:00
Track 1: Digital Developers

Mobile, Hybrid, Native Cross-Platform Application Development

Sherman Chen, Senior Sales Engineer, Progress

When it comes to mobile applications for enterprise, mobile developers are required to deliver cross-platform mobile apps with powerful backends, insightful user analytics and engaging notifications, all while keeping development costs to a minimum. In this session, find out how to mobilize and modernize your apps fast with Telerik Platform and learn more on NativeScript, a powerful open-source cross-platform framework for building native apps.

Track 2: The Customer Experience Era

Panel Discussion: Are Businesses in Digital Denial?

Smita Roy, Country Manager, Rhipe
Kuok Ming Lee, Chief CEO, Splash Interactive
Margaret Manning OBE, CEO, Adelphi Digital

Digital technologies are radically transforming business as we know it today and the driving force of change is based on the customer experience. Yet, many organizations continue to resist change due to lack of skills, technology constraints and leadership. In this session, Consultants will discuss the best practices in addressing these challenges.

17:00

Lucky Draw & Networking Drinks at Foyer

17:45

Ends

Why attend?

icon-transform

Create engaging customer experiences built to change as the market does

icon-grow

Harness the opportunities in digital transformation

icon-time

Prepare your organization to thrive by taking advantage of the latest web, mobile and data technology

Venue

 

Raffles City Convention Centre

Raffles City Convention Centre, 
80 Bras Brasah Road,
Singapore 189560

Enhancing Customer Experience Through Digital

Register now