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May08
10:00 AM - 10:45 AM

Tailor Your Personalization Efforts to Drive Engagement

christopher peck
Christopher Peck

Senior Sales Engineer, Progress

Bio:

I am a Sales Engineer with a passion for connecting customers with the software they need to meet their goals as an organization. While I have varied experience acting as a technical resource for a number of different kinds of software occupying different parts of the market, my current focus is in delivering powerful customized web presences with the Sitefinity Content Management System.

Sessions:

Wed, 08 May | 10:00 AM - 10:45 AM

Tailor Your Personalization Efforts to Drive Engagement

Personalization is a game changer—56% of consumers are more likely to buy due to personalization, while a staggering 74% get frustrated when they are shown content that does not match their interests. Personalization drives engagement, and in today’s digital economy, engagement drives revenue and customer loyalty.  Learn about new capabilities in Sitefinity that will enhance your personalization efforts and become the basis for an effective personalization strategy. 
Personalization is a game changer—56% of consumers are more likely to buy due to personalization, while a staggering 74% get frustrated when they are shown content that does not match their interests. Personalization drives engagement, and in today’s digital economy, engagement drives revenue and customer loyalty. Learn about new capabilities in Sitefinity that will enhance your personalization efforts and become the basis for an effective personalization strategy.

Audience

Business

Session Type

Presentation

Product

Sitefinity

Topic

Web Experience

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