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May07
1:35 PM - 1:55 PM

Teknion: Digitally Transforming a Global Brand with the Help of Sitefinity

Claudio Ferreira
Claudio Ferreira

Director, Digital Corporate Marketing, Teknion

Bio:

As Teknion's Director of Digital Corporate Marketing, Claudio leads a team of creative technologists to manage Teknion’s content strategy, branding, web and social presence, building business applications and marketing campaigns for the corporation's family of brands. Previously, Claudio led marketing for the start-up Freshii--the stylish, quick service food franchise, supporting their successful expansion strategy. With a background in Anthropology from York University, Web Design from Ryerson University, and as a published artist/musician, Claudio works with brands to bring together people, technology, and design.

Sessions:

Tue, 07 May | 1:35 PM - 1:55 PM

Teknion: Digitally Transforming a Global Brand with the Help of Sitefinity

Award-winning manufacturer Teknion takes its brand seriously. Its brand family designs office furnishings, seating, ergonomic accessories, architectural products and textiles for the world’s largest companies. Design thinking permeates all aspects of Teknion's business: from product design, to the wellbeing of its customers, its employees, the communities in which it operates, and the planet. When it came to its online presence, the ability to bring its inclusive vision to life was of utmost importance. In this presentation, Claudio will highlight recent projects that, with Sitefinity at its center, have enabled the digital transformation of the global brand.

Award-winning manufacturer Teknion takes its brand seriously. Its brand family designs office furnishings, seating, ergonomic accessories, architectural products and textiles for the world’s largest companies. Design thinking permeates all aspects of Teknion's business: from product design, to the wellbeing of its customers, its employees, the communities in which it operates, and the planet. When it came to its online presence, the ability to bring its inclusive vision to life was of utmost importance. In this presentation, Claudio will highlight recent projects that, with Sitefinity at its center, have enabled the digital transformation of the global brand.


Resources
Video
Audience

Business

Session Type

Presentation

Product

Sitefinity

Topic

Web Experience

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