Tue, 07 May | 9:25 AM - 9:45 AM
407 ETR Scales its Mobile App to Support 2+ Million Customers
Around the world Canada’s Highway 407 ETR (Express Toll Route) is considered to be something of a scientific marvel – and with good reason. It’s the world’s first all-electronic, barrier-free toll highway, encircling the greater Toronto area over a 108 km stretch. It’s also recognized for its safety, environmental awareness and superior customer experience. 407 ETR wants its mobile app to be central to that experience, which will provide services such as relevant trip information, tools to help customers better understand and plan their travel, personalized travel alerts and integrated roadside assistance. In this presentation, Ravi will discuss the customer experience in depth and plans for further customer engagement, as well as highlight architecture considerations that support rigid security requirements and the ability to scale a user base of over 2 million active customers.