In a digital world, customers do not always find themselves in a linear journey, so we need to stop treating them like they do. A modern customer experience does not rely on storytelling with a beginning and an end; rather it is built on the notion that each customer will create their own journey, and we need to be ready for them wherever they join on that path. It is immersive and story-oriented. And it doesn’t require more technology—it requires making your tech stack work for you.
Join Loren Jarrett, executive VP and general manager of digital experience at Progress, and guest speaker Joe Cicman, principal analyst at Forrester, as they discuss how to create immersive story-oriented customer experiences.