Make Every Experience Count with Customer Journey Personalization
Personalized. Seamless. Omnichannel. Engaging. Optimized.
Powerful. Reach across journeys, channels, and touchpoints
and keep people coming back.
Make Compelling, Meaningful, and Personalized Experiences your Currency
Consumers are multichannel mavericks, engaging with you from a range of devices and platforms. Shape their individual journeys and tailor the message across channels to increase conversion potential, optimize user experience, and drive growth.
Build Better Experiences with Sitefinity DX
Sitefinity is the digital platform that best equips you to face and solve the challenges of crafting and delivering personalized and omnichannel experiences to your customers—wherever they are, whenever they engage.
Segment the Audience
Assign visitors to persona profiles using our segmentation capabilities and deliver messages that resonate.
Tailor the Message
Personalize and optimize content with little help from IT. Execute a marketing strategy that achieves business KPIs.
Get Personalization Insights
Get rich data and smart insights with detailed analytics reports on key metrics and goals and measure the attribution.
Leverage the Data
Leverage APIs and integrated connectors to consolidate demographic and behavioral data for anonymous and known audiences from multiple systems.
Key Features
Segment the Audience
Consolidate information from multiple sources and quickly build laser-focused target segments for use in marketing initiatives such as web content, social and email campaigns.
Build segments
Group your visitors by defining them based on characteristics that are tracked in Sitefinity Insight.
Define personas
Create persona profiles based on their unique interests and consolidate their interaction data from multiple channels.
Track visitors
Track how personas interact with your site to better understand their preferences and behaviors and to inform personalization efforts.
Tailor the Message
Build one-to-one conversations to relate to customers and increase conversions.
Shape messaging for key audiences and measure impact to website interaction and engagement. For anonymous traffic or registered users - based on their demographics, online behavior, and data collected across platforms.
Personalize the page
Create personalized variations of content, copy, layout and design across the entire visitor journey.
Leverage AI-driven content recommendations to influence every step in the customer journey. Maximize the content that resonates with the audience, improves conversions, and drives pipeline.
Map to target segments
Designate which target segments will receive the personalized experience that you created.
Reports
Track personalization efforts in real-time and receive data-driven recommendations on how to enhance personalized experiences.
Get Personalization Reports
Get rich data and smart insights with detailed analytics reports on key metrics and goals and measure the attribution. Reports on performance of personalized versions. Measure the impact to website interaction and engagement. Actionable insights for content personalization.
Attributions
Impressions
Conversion rate
Leverage the Data
Get the full picture of your audience, across channels and touchpoints, so you gain insights that help you tailor each visitor’s experience. Helps you better understand your audience, optimize conversion rates and deliver truly personalized experiences.
Leverage APIs and integrated connectors to consolidate demographic and behavioral data for anonymous and known audiences from multiple systems, like CRM, Analytics, CMS, or MRM systems.
Integrate data
Connect to systems
Build 360-degree profile
Personalization and the Digital Experience
Sitefinity enables digital agencies and developers and internal IT teams to rapidly develop elevated experiences that enable marketers to deliver relevant, personalized content through the channels they choose.
Leverage a cloud-native enterprise PaaS built on globally available, fully managed infrastructure, optimized for security, performance, and scalability.
Define buyer and customer segments, then identify their true preferences and behaviors. Refine future content and offerings with the help of cross-channel, all-encompassing data.
Track the performance of your digital content across channels. Identify the best next step in your audience's digital journey with insight driven by AI and machine learning.
Drive revenue through your digital presence. Manage complex product lines, payments across currencies and inventory, optimize the digital customer experience.
Integrate key enterprise systems. Effortlessly create connected experiences or move content and data between critical business apps with straightforward low-code integration.
Move or keep files safe and encrypted without a single line of code. Securely store and process customer demographic and behavioral data to deliver compelling digital experiences.
Create and manage content in Sitefinity and deliver cohesive omnichannel experiences on web and mobile apps, conversational UIs and more.
Easily connect existing platforms, legacy systems or emerging technology solutions to Sitefinity with low code integration tools, implementation-ready connectors and flexible APIs.
DAM, SEO, personalization, data-driven marketing, premium search and adaptive UX. Cutting-edge tools for unmatched agility and productivity in the most user-friendly DX platform.
Safeguard your online experience and visitor data. Built with security best practices in mind, Sitefinity offers tools for simplifying security management and regulatory compliance.
Integrate key enterprise systems. Effortlessly create connected experiences or move content and data between critical business apps with straightforward low-code integration.
Business rules for transformative digital experiences. Codeless automation of complex business-critical decisioning.
.NET and JS component libraries, embedded reporting, automated testing and productivity tools for web, cross-platform, mobile and desktop.
DX Your Way
Build solutions tailored to your needs on a cloud-enabled, composable DX platform that empowers omnichannel experiences through a highly scalable, low complexity and value-driven approach.
Learn More About DXPSitefinity Cloud
Cloud PaaS
Leverage a cloud-native enterprise PaaS built on globally available, fully managed infrastructure, optimized for security, performance, and scalability.
Learn MoreSitefinity
Headless and Multichannel
Create and manage content in Sitefinity and deliver cohesive omnichannel experiences on web and mobile apps, conversational UIs and more.
Learn MoreSitefinity
Experience Management
DAM, SEO, personalization, data-driven marketing, premium search and adaptive UX. Cutting-edge tools for unmatched agility and productivity in the most user-friendly DX platform.
Learn MoreSitefinity
Extensibility and Integration
Easily connect existing platforms, legacy systems or emerging technology solutions to Sitefinity with low code integration tools, implementation-ready connectors and flexible APIs.
Learn MoreSitefinity
Security and Compliance
Safeguard your online experience and visitor data. Built with security best practices in mind, Sitefinity offers tools for simplifying security management and regulatory compliance.
Learn MoreSitefinity Insight
Customer Data Management
Define buyer and customer segments, then identify their true preferences and behaviors. Refine future content and offerings with the help of cross-channel, all-encompassing data.
Learn MoreSitefinity Insight
AI-Augmented Content Analytics
Track the performance of your digital content across channels. Identify the best next step in your audience's digital journey with insight driven by AI and machine learning.
Learn MoreEcommerce Platform
Digital Commerce
Drive revenue through your digital presence. Manage complex product lines, payments across currencies and inventory, optimize the digital customer experience.
Learn MoreMOVEit
Secure File Transfer and Storage
Move or keep files safe and encrypted without a single line of code. Securely store and process customer demographic and behavioral data to deliver compelling digital experiences.
Learn MoreIntegrations
Data Connectors and Low-code Hub
Integrate key enterprise systems. Effortlessly create connected experiences or move content and data between critical business apps with straightforward low-code integration.
Learn More
A Content Management and Digital Experience Leader for 10+ Years
Report
Progress Recognized as Strong Performer in 2024 Gartner® Peer Insights™ for DXP
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Report
Success Story
Swindon & Wiltshire Builds Intelligent Customer Data Platform with Sitefinity Insight
Sitefinity enables digital agencies and developers and internal IT teams to rapidly develop elevated experiences that enable marketers to deliver relevant, personalized content through the channels they choose.
Read the storyRelated Resources
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