The business environments in which associations are serving, across industries, are constantly evolving. In order to keep pace, organizations need to consistently address the following challenges through digital, which are critical to long-term success:
Today’s business environment is constantly changing, affecting the way that associations engage with members. Because of this, associations need a CMS that is flexible enough to support varying digital requirements while being easy enough to use to allow focus on transforming your organization.
Members want to log-in, find valuable content and register for events or access and download resources without having to leave the same experience. This requires associations to integrate their association management system (AMS) which is difficult and costly with an inflexible CMS.
Delivering a delightful experience to members, ensuring they can find the right content, education and resources, is critical to the success of your association. But to effectively do so, companies need platforms that easily support optimized site search, personalization and multichannel management.
With the demand for digital content increasing, complex content management systems can get in the way, requiring IT’s support to publish content. It’s critical to accelerate content development with a CMS that enables easy management of content across multiple sites, channels and languages.
Integrate your critical association management systems with your CMS to automate internal processes and to provide a frictionless member experience. Enable key association activities to happen online - from events, to content downloads, to merchandise purchases.
Integrate with existing systems that are critical to the success of your association such as association accreditation software, association membership software, legacy databases and more. Allow your members to personally engage with your organization with tailored content.
Support business continuity with your online membership experience. Build a site experience that drives online event registrations and conversions while also handling merchandise, content and educational material purchases.
Your association’s website showcases content that supports multiple association programs. Ensure marketers can easily store and manage that content and automatically publish it across multiple locations and websites.
Make the multitude of content available for members in an easily findable. Optimize your site search experience so members can quickly find the right information based on what content they need from your association.
Different members expect different experiences from your organization. They expect experiences that are tailored to their specific industry needs. Personalize your content and web journey to develop a 1:1 connection with members online.
Decrease bottom line costs while maximizing top line results with a platform that is easy to use, easy to implement and cost-effective as well as cloud enabled to support superior performance. Reduce IT overhead and enable IT to spend time working on other critical, time-sensitive projects.
Our customers in associations speak for themselves. They’ve chosen Sitefinity to support their association because of its ease of use for both marketers and developers, flexibility to support changing digital needs, superior performance and capabilities to deliver personalized, timely content to members.
"Sitefinity perfectly marries the rigor of DevOps and the flexibility of the business into one platform. The .NET Core technology has enabled us to accelerate development time and perfectly blend custom backend integrations and rich frontend user experiences."
Digital Operations Leader in the B2B Financial Services Industry
"A powerful CMS for all your Digital Experience needs. Plenty of 'out of the box' features are included. Great integrations with external platforms, with the flexibility to customize any solution you can imagine. From quick and simple web solutions, to complex sites with digital marketing integrations, Sitefinity has it all."
Lead Developer, SME
Address the unpredictable business environment, rising member expectations, increasing reliance on digital and more with Sitefinity.