Merge operations take place when the Notification service prepares the message for sending. In general, the template placeholders are replaced with specified merge tags. There are system tags, such as Subscriber.FirstName Subscriber.LastName, but you can use custom tags, that you pass through the contextItems parameter of the Send method. For every merge tag to be parsed, it must be surrounded by {| and |} asin the code sample below. The custom merge tags have a higher priority than the system merge tags. If you specify a custom merge tag (pass it in the contextItems dictionary) that is identical to a system merge tag, that is used in the template, the custom merge tag value will be used to replace the placeholder.
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