Alexander Shumarski
Alexander Shumarski is a Sitefinity Product Marketing Manager at Progress. He has spent the past 10+ years managing large-scale website initiatives and has deep-dived into online media and e-commerce industries. An adventurer at heart and a power CMS user, he has embarked on a journey to empower marketers to tell compelling stories without reliance on IT.
Articles by the Author
To Personalize or Not to Personalize?
Learn how to get started with these simple but effective personalization use cases.
Making Sense of Data that Doesn’t Make Sense
In the age of multichannel experiences and omnipresent customers where expectations run high, standard web metrics often provide a restricted view of how visitors are interacting with your site. What is the alternative?
Personas, Segments, Attribution. How to Make Your Customer Data Work for You
Bumping up customer lifetime value and marketing ROI requires preparation and consistency. Here is how to get started.
The Sitefinity Insight Ask Me Anything Series: Learn Everything About Customer Data Platforms and Personalization
Join our live Q&A series on LinkedIn Live to learn everything you need to know about Customer Data Platforms, data-driven marketing and efficient usage of Sitefinity Insight. Our team of Sitefinity Insight experts will be available twice a month to answer all your questions in real-time.
Save the Date for the Upcoming Sitefinity 15 Release Webinar
Save the date for an in-depth exploration of how Sitefinity 15 can help developers and marketers navigate uncharted territories, create data-driven experiences and efficiently deliver content across channels and touchpoints.
Customer Data Platform: What is it and How to Choose the Best CDP?
In this blog post, we discuss how Customer Data Platforms (CDP) can enable organizations to consolidate siloed data, unify customer information, adopt insight-driven marketing and deliver personalization at scale.
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